Is Your Website Ready for Google’s AI Search Results?
The way people discover websites is changing — fast. With Google rolling out its new AI Overviews in search results, your website may not get the same visibility it once did. For businesses relying on organic traffic, that’s a big deal.
So what exactly is happening? Google’s AI Overviews provide instant summaries of answers to user queries — right at the top of the page. That means fewer clicks to actual websites, especially if Google’s AI can answer the question on its own. This change is part of Google’s broader shift toward “search as conversation,” and it’s already rolling out in the U.S., with the UK not far behind.
Why This Matters to UK Businesses
If your site isn't optimized for AI-first search, you could see a drop in traffic. But it's not all doom and gloom — businesses that adapt can actually benefit from this new search environment.
Here’s how:
1. Structure Your Content for AI
AI Overviews pull data from well-structured, clearly written content. That means it’s more important than ever to use;
- Clear headings (H1, H2, etc.)
- Bullet points and numbered lists
- FAQ-style content
- Simple, conversational language
If your content is buried in jargon or lacks structure, AI won’t understand it — and won’t show it.
2. Build Authority
Google’s AI prioritizes content it can “trust.” That means your site needs:
- Credible backlinks
- Author bios with expertise
- Up-to-date information
Showcasing experience, authority, and trustworthiness (E-E-A-T) will help AI include your content in its summaries.
3. Double Down on UX
Even if users don’t click right away, they still do click — especially when looking for deeper information or services. When they land on your site, it needs to be:
- Fast (under 2s load time)
- Mobile-optimised
- Easy to navigate
- A modern, UX-focused site turns those rare clicks into real leads.
How Siteo Can Help
At Siteo, we build websites with AI and SEO in mind from day one. From content structure to performance, we ensure your business is ready for the future of search.
Want to know how your site performs under the new AI lens? Get a free audit or speak with our team today.