SEO Setup & Strategy: Building Visibility That Lasts

Search Engine Optimisation (SEO) is more than just adding keywords to your website. It's a strategic, long-term process that improves visibility in search engines, drives organic traffic, and builds trust with your audience. From technical setup to content optimisation, each stage contributes to stronger rankings and better performance over time.

To help you build a robust SEO foundation, we’ve broken the process into clear stages. Whether you're launching a new site or improving an existing one, these steps will guide you in creating a search-friendly, user-focused web presence that gets results.

Siteo Process

Strategy & Goal Setting

  1. Define your SEO objectives, such as increasing organic traffic, improving keyword rankings, or boosting lead generation.
  2. Identify your target audience, search intent, and online behaviour.
  3. Conduct competitor research to benchmark performance and discover gaps.
  4. Select key performance indicators (KPIs) such as organic impressions, average position, or conversions.
  5. Map out your SEO roadmap with short-term wins and long-term growth targets.

Website Audit & Technical Setup

  1. Perform a full SEO audit to assess your current site's health.
  2. Check for issues like crawl errors, broken links, slow loading times, and mobile usability.
  3. Set up essential tools like Google Search Console and Google Analytics.
  4. Generate and submit XML sitemaps and robots.txt files.
  5. Ensure HTTPS is enabled and redirects are properly configured.

Keyword Research & Mapping

  1. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant search terms.
  2. Focus on a mix of high-volume, long-tail, and intent-based keywords.
  3. Assign primary and secondary keywords to specific pages for targeting.
  4. Consider local SEO terms if targeting regional customers.

On-Page Optimisation

  1. Optimise page titles, meta descriptions, headers, and image alt tags.
  2. Include keywords naturally in content while keeping it engaging and helpful.
  3. Improve internal linking to distribute page authority and enhance navigation.
  4. Ensure URLs are clean, readable, and keyword-friendly.
  5. Use schema markup where applicable to enhance search visibility.

Content Creation & Strategy

  1. Develop high-quality, original content that addresses your audience's needs and questions.
  2. Build a blog or resource section to target informational keywords.
  3. Use a content calendar to regularly publish new, optimised material.
  4. Incorporate multimedia like images, videos, and infographics to boost engagement.
  5. Keep content updated and relevant to maintain rankings.

Mobile & Performance Optimisation

  1. Ensure your site is fully mobile-responsive and offers a seamless user experience.
  2. Improve page load speed by compressing images, using caching, and minimising scripts.
  3. Use Google PageSpeed Insights or Core Web Vitals reports to guide technical improvements.
  4. Reduce pop-ups or intrusive elements that hinder mobile usability.

Off-Page SEO & Link Building

  1. Earn backlinks from authoritative websites through outreach, guest posts, or partnerships.
  2. Promote content across social media and relevant online communities.
  3. Build citations for local SEO and maintain consistency in business listings.
  4. Monitor your backlink profile for quality and disavow harmful links when necessary.

Monitoring, Reporting & Continuous Improvement

  1. Track rankings, organic traffic, and conversion metrics using tools like GA4 and Search Console.
  2. Review SEO reports monthly to identify wins and areas for improvement.
  3. Test changes and track their impact on visibility and user behaviour.
  4. Adapt your strategy as algorithms evolve and market trends shift.

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